The urban heart of a revitalised Ipswich, Nicholas Street Precinct is the city’s leading lifestyle, leisure, entertainment and cultural destination. Come and explore!

The largest transformation to be undertaken in the Ipswich CBD in over three decades, the Ipswich Central redevelopment project will see Nicholas Street become a highly sought-after entertainment destination and put Ipswich squarely on the map.

World-renowned Australian architectural firm Buchan Group has designed an engaging masterplan to support the high rates of foot traffic critical to successful retail trade.

Tourists, shoppers, residents and diners alike will enjoy a tree-lined, pedestrian-focused high street featuring unique retailers, restaurants, cafes and entertainment venues.

Thoughtful placemaking initiatives – such as iconic public art, an extensive façade illumination and fine-grained laneway experiences, coupled with simple but necessary public amenities like shading, ample seating, water features and free public Wi-Fi – will create an enduring sense of place for residents, workers and visitors.

Regularly programmed activations – from small, grassroots activities through to major cultural and music events in the adjacent public piazza with capacity for 3,000 people – will entrench Nicholas Street as the most desired recreation destination in the future Ipswich CBD.

Where is Nicholas Street Precinct?

Population Growth

  • Ranked one of Australia’s fastest-emerging cities
  • Population growth rates of 3.5% per year for past 10 years
  • Population over 215,000 (as of late 2018)
  • Urbis estimates population of 395,000 by 2036


Over 1,700 students attend one of two university campuses in the Ipswich CBD:

  • University of Queensland’s Clinical School
  • University of Southern Queensland’s Ipswich Campus
  • 9,000 CBD workers
  • 1,083 underground car parks over six levels
  • 53 on-street bike parks
  • 14,500sqm public realm
  • 150 metres activated retail frontage
  • 3,000-capacity Civic Piazza
  • Immersive projection experience
  • Direct connection to Bradfield Bridge
  • Water-play zone
  • New library

Queensland’s First Regional City

The new go-to hotspot

Ipswich lies in the heart of South East Queensland, which is the country’s third-largest capital city region by population and home to around 3.5 million people.

Established in 1827 as Australia’s first provincial city, Ipswich is located approximately 40 kilometres south-west of the Brisbane CBD.

The Ipswich CBD has traditionally served as the centre of the region and contains many of the civic, health, administrative, employment, social and cultural functions typical of large urban areas.


It’s never been easier to get from A to B

The city enjoys direct links to the national road network and is situated only a 40-minute drive from Brisbane, or a 75-minute drive from the Gold Coast.

Trains depart regularly from Ipswich Station (on Bell Street, directly opposite Metro Ipswich Central) and access Brisbane in just over 50 minutes, while a number of major bus routes also depart from the Bell Street Interchange, both across the road from Nicholas St.

Air travel is also easily accessible, with Brisbane Airport only a 60-minute drive away.


Over 70,000 local jobs in key industry sectors, including:

  • Manufacturing
  • Health care
  • Retail
  • Education and training
  • Construction
  • Transport and logistics
  • Manufacturing employs over 16,000 locals
  • Over 40 advanced manufacturing businesses in Ipswich region
  • Defence industry contributes to more than 7,000 jobs
  • Approximately 9,000 workers located within immediate proximity of the future Nicholas St
  • 60% of workers in immediate locality employed in health care and public administration

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